Client Overview
Waya Narbonne is a luxurious estate located in the picturesque Narbonne region of France. Seeking to enhance their brand and attract discerning guests, they entrusted us with a comprehensive marketing and rebranding strategy.
Objectives
- Web Design: Create a visually stunning and user-friendly website that reflects the estate's luxury.
- Logo Design: Develop a logo that embodies the elegance and charm of Waya Narbonne.
- Social Media Management: Build a strong online presence and engage with potential guests.
- Marketing Strategy: Refresh all marketing collateral to effectively showcase the estate's unique features and exclusivity.
Our Approach
We implemented a multi-faceted strategy to elevate Waya Narbonne’s brand, focusing on the following areas:
- Web Design:
- Designed a visually appealing and intuitive website that highlights the estate’s luxurious offerings and stunning surroundings.
- Optimised the website for mobile devices and search engines to enhance visibility and accessibility.
- Logo Design:
- Created a sophisticated logo that encapsulates the estate’s charm and luxury, ensuring it resonates with the target audience.
- Social Media Management:
- Developed and executed a comprehensive social media strategy, managing content across platforms.
- Coordinated visits from top influencers and photographers to generate buzz and high-quality imagery.
- Grew their social media following from 200 to 3,000, significantly enhancing brand visibility and engagement.
- Marketing Strategy:
- Refreshed all marketing materials to ensure consistency and alignment with the new brand identity.
- Highlighted Waya Narbonne’s unique charm and exclusivity through targeted marketing campaigns.
Results
The rebranding and marketing efforts for Waya Narbonne yielded impressive outcomes:
- Increased Social Media Following: Grew from 200 to 3,000, expanding reach and visibility.
- Enhanced Engagement: Social media engagement rates saw significant improvement, with more interactions and inquiries from potential guests.
Established Reputation: Successfully positioned Waya Narbonne as a premier luxury destination in the Narbonne region, attracting discerning travelers.
Conclusion
Our comprehensive approach to rebranding Waya Narbonne not only revitalised its visual identity but also solidified its standing in the luxury market. By enhancing their online presence and engaging with key influencers, we ensured Waya Narbonne captured the attention of high-end guests. Today, the estate enjoys a strong reputation and a growing loyal customer base, setting the stage for continued success.
