Client Overview
Samanvaya, once a rundown hotel in Bali, sought a complete transformation into a luxurious adults-only resort. With the new ownership at the helm, they aimed to establish Samanvaya as a world-class destination that caters to discerning travelers.
Objectives
- Rebranding & Positioning: Transition from a modest establishment to a luxury adults-only resort.
- Website Design & Development: Create an engaging, user-friendly website that reflects the new brand identity.
- Marketing Strategy and Execution: Develop and implement a comprehensive marketing strategy that elevates the brand in the luxury market.
- Social Media Management: Enhance online presence and engagement to attract and retain guests.
Our Approach
We partnered closely with the owners to execute a total rebrand, focusing on the following key areas:
- Rebranding & Positioning:
- Conducted thorough market research to identify target demographics.
- Crafted a new brand identity that emphasized exclusivity, tranquility, and high-end service, setting Samanvaya apart from competitors.
- Website Design & Development:
- Developed a sophisticated website that aligned with the luxurious new identity, ensuring a seamless user experience.
- Optimised for search engines and mobile devices to enhance accessibility.
- Marketing Strategy and Execution:
- Implemented targeted marketing campaigns to attract luxury travelers.
- Leveraged strategic partnerships and promotional events to boost visibility.
- Social Media Management:
- Managed all social media accounts, particularly Instagram, growing the following from under 100 to nearly 40,000.
- Created engaging content that resonated with the audience, driving higher engagement rates.
Results
The rebranding of Samanvaya has led to remarkable achievements:
- 4.9-Star Rating on Google, with over 920 reviews, highlighting guest satisfaction.
- Recognition as one of the Top 100 Hotels Worldwide by Fodor’s, along with multiple hospitality awards.
- A strong online presence that reflects the resort’s luxurious offerings, significantly increasing visibility and bookings.
Conclusion
Our comprehensive rebranding strategy for Samanvaya not only transformed its physical appearance but also its market positioning. By redefining its identity and enhancing its online presence, we ensured Samanvaya is now recognized as an award-winning destination. Today, it enjoys a stellar reputation, a growing loyal customer base, and international acclaim, solidifying its place among Bali’s top luxury resorts.
